Slab Contrasted Wiva 1 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, branding, packaging, retro, industrial, headline, bold, confident, impact, retro display, brand presence, poster type, blocky, chunky, bracketed, ink-trap-like, high-impact.
A dense, heavyweight slab serif with broad proportions and compact internal counters. Strokes are strongly squared off with substantial, rectangular serifs and slight bracketed transitions that soften some joins. Curves are full and rounded but cut with firm terminals, giving letters a sturdy, carved feel; details like the angled leg of R, the strong diagonal of Q’s tail, and the chunky crossbars reinforce a robust rhythm. Contrast is present but secondary to mass, with subtle thick–thin behavior showing mostly where curved strokes meet verticals.
Best suited to display applications where strong presence is needed—headlines, posters, storefront or wayfinding signage, and bold branding moments. It can also work for short bursts of copy (pull quotes, labels, packaging callouts) where a dense, attention-grabbing texture is desirable.
The overall tone is assertive and workmanlike, with a distinctly vintage, poster-driven character. Its heavy slabs and wide stance evoke classic advertising, packaging, and signage, projecting confidence and a touch of Americana/industrial nostalgia.
The design appears intended to deliver maximum impact with a familiar slab-serif voice: wide, sturdy letterforms, prominent serifs, and a tightly packed color that reads clearly from a distance. It prioritizes authority and legibility in display contexts over airy, text-focused openness.
The texture in paragraph settings becomes very dark and emphatic, with tight counters and strong serif footprints creating a steady horizontal banding. Numerals are similarly weighty and highly legible at large sizes, matching the letters’ blocky, display-oriented construction.