Slab Contrasted Wiva 4 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, branding, signage, retro, confident, hearty, playful, poster-like, impact, retro display, friendly authority, headline clarity, slab serif, soft corners, bracketed, ink-trap notches, high color.
A heavy, wide slab serif with large, blocky letterforms and a strong, even typographic color. The serifs are prominent and mostly rectangular with subtle bracketing, while joins and corners show softened rounding that keeps the shapes from feeling purely mechanical. Curves are generously weighted and counters are compact, producing sturdy silhouettes; several glyphs show small notch-like cut-ins at stroke/serif junctions that add snap and help separate dense forms at display sizes. The overall rhythm is lively rather than strictly monoline, with clear differentiation between thick stems and slightly lighter interior strokes and terminals.
This style performs best in display contexts where strong presence and high impact are needed—headline typography, posters, signage, labels, and bold branding marks. It can also work for short bursts of copy (taglines, callouts, menu headers), where its compact counters and heavy slabs remain legible at larger sizes.
The font reads as bold, friendly confidence—part vintage headline, part carnival/Western poster—with an inviting warmth that avoids harshness despite its mass. Its chunky slabs and rounded details create a big-voice tone suited to attention-grabbing, approachable messaging.
The design intent appears to be a maximal, attention-forward slab serif that blends classic poster traditions with softened, contemporary drawing. It aims to deliver instant readability and a distinctive, friendly authority through wide proportions, sturdy slabs, and lively detailing at joins.
Spacing appears intentionally generous for a dense, heavy face, helping letters remain distinct in all-caps and in the pangram sample. Numerals match the headline weight and width, keeping a consistent, billboard-ready texture across mixed text.