Sans Normal Rakem 4 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Croih' by 38-lineart, 'BR Firma' and 'BR Segma' by Brink, 'European Sans Pro' by Bülent Yüksel, and 'Glimp' and 'Glimp Rounded' by OneSevenPointFive (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, modern, approachable, soft, approachability, high impact, clarity, brand warmth, display readability, rounded, chunky, bubbly, smooth, geometric.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes are thick and even, with fully softened terminals and generous interior counters that keep the shapes open despite the weight. The overall construction leans geometric—rounds are close to circular and joins are clean—while small details like the single-storey forms and compact apertures give it a casual, contemporary feel.
Best suited to headlines, logos, packaging, and short blocks of prominent text where a bold, friendly presence is desirable. It also works well for UI labels, signage, and promotional graphics when a soft, approachable tone is needed and letterforms must remain clear at a glance.
The font projects a warm, friendly tone with a playful softness rather than a strict technical voice. Its rounded edges and sturdy silhouettes feel welcoming and upbeat, suited to lighthearted or consumer-facing messaging.
The design appears intended to deliver high-impact readability with an inviting, rounded personality. By pairing broad proportions with smooth geometry and softened terminals, it aims to feel contemporary and accessible while maintaining strong visibility in display contexts.
The numerals are similarly rounded and substantial, matching the letterforms’ soft cornering and consistent color. Uppercase shapes read cleanly at display sizes, while the lowercase maintains a simple, straightforward rhythm that emphasizes clarity over sharp detail.