Sans Normal Vekaz 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'PF Das Grotesk Pro' by Parachute, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: branding, posters, packaging, headlines, social media, playful, friendly, casual, retro, approachability, handmade feel, liveliness, informal display, rounded, soft, bouncy, hand-drawn, brushed.
A lively slanted sans with chunky, rounded strokes and softly blunted terminals. Curves are emphasized throughout, with bulbous counters and a slightly uneven, hand-drawn rhythm that gives letters a buoyant, organic flow. Proportions are generally compact with broad shoulders and simplified forms, and several glyphs show subtle stroke swelling and tapering that mimics a marker or brush. Figures and capitals keep the same rounded, informal construction, producing a cohesive, approachable texture in text.
Well-suited for display use where a friendly, informal tone is desired, such as branding, packaging, posters, and promotional headlines. It can also work for short UI labels or social content when you want warmth and personality, though its expressive shapes are most effective at larger sizes.
The overall tone is warm and upbeat, leaning toward a casual, friendly voice rather than a strict geometric feel. Its energetic slant and soft contours suggest informality and motion, making it feel approachable and slightly retro, like hand-lettered signage or playful editorial display.
The design appears intended to deliver an approachable, hand-made feel within a clean sans framework—combining a consistent slant with rounded, brush-like shapes for a lively, conversational presence.
Distinctive rounded joins and curved diagonals create a bouncy texture, especially in letters like K, R, S, and the rounded numerals. The italic angle is consistent and readable, and the forms prioritize smoothness and personality over strict symmetry.