Serif Other Lifa 3 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, book covers, logos, dramatic, editorial, retro, theatrical, authoritative, display impact, vintage flavor, editorial voice, ornamental serif, bracketed, flared, ball terminals, ink-trap feel, sculpted.
A sculpted display serif with pronounced contrast and a strong, poster-like silhouette. Serifs are sharply bracketed and often flare into triangular or wedge-like terminals, giving strokes a carved, chiselled feel. Curves are generous and slightly squarish in places, with teardrop/ball-like details appearing on some terminals and joins. Counters are relatively tight and the rhythm is compact, with crisp joins and occasional notch-like cut-ins that read like ink-traps or engraved detailing.
Best suited to headlines, posters, packaging, and book-cover typography where its sculpted contrast and decorative terminals can hold attention. It can also work for logos and mastheads that want a classic, print-forward voice, but it’s less appropriate for long-form small-size text due to its tight counters and strong detailing.
The overall tone is bold, dramatic, and slightly vintage, suggesting classic print display typography with a theatrical edge. It feels confident and authoritative, with enough ornament to read as decorative while still staying structured and legible at large sizes.
The design appears intended as a characterful display serif that blends traditional, old-style cues with more graphic, engraved-looking terminals and notches. Its goal seems to be creating instant impact while retaining a recognizable serif structure for editorial and branding applications.
Uppercase forms read particularly monumental, with strong vertical emphasis and expressive diagonals (notably in K, M, N, V, W, and X). The lowercase includes several distinctive, calligraphic-leaning constructions (such as a and g) that add personality and a bookish, old-style flavor. Numerals are sturdy and highly stylized, suited to attention-grabbing settings rather than dense tables.