Serif Other Lidu 6 is a very bold, wide, very high contrast, reverse italic, normal x-height font.
Keywords: posters, headlines, logotypes, packaging, event titles, art deco, playful, dramatic, theatrical, retro, display impact, retro flavor, ornamental motif, brand signature, decorative titling, swashy, curvilinear, flared, posterlike, ornamental.
A decorative serif with compact, heavy stems and sharp, wedge-like terminals, paired with sweeping curved cut-ins that carve out teardrop and crescent counters. Many rounds (C, O, G, e, o, 0) feature distinctive diagonal or arced “slices,” creating a layered, inlaid look and a strong sense of motion. The construction is highly stylized: bowls are generous, joins are sculpted, and several letters introduce small hooks or beak-like spur details, giving the set a chiseled, display-driven rhythm. Spacing and widths feel intentionally irregular to emphasize silhouette and pattern over uniform text color.
Best suited to display sizes such as posters, headlines, packaging, and titling where the carved counter shapes and decorative cuts can be appreciated. It can also work for distinctive logotypes and wordmarks, especially for retro-themed, entertainment, or boutique branding; it is less appropriate for long-form reading at small sizes due to its pronounced internal shapes.
The overall tone is bold and theatrical, with a vintage showcard feel that reads as Art Deco–adjacent and slightly whimsical. Its carved counters and sweeping cuts create a sense of glamour and motion, lending an expressive, attention-grabbing personality.
The design appears intended to deliver a striking, ornamental serif with a signature “carved” motif and strong silhouettes for immediate recognition. It prioritizes character and visual rhythm over neutrality, aiming to evoke a retro, showpiece aesthetic for display typography.
The font’s identity is driven by repeated motifs—curved interior slices, wedge terminals, and occasional swash-like protrusions—which stay consistent across caps, lowercase, and numerals. In paragraph settings it produces a lively, patterned texture, making it most effective when the design can accommodate its strong internal shapes.