Sans Superellipse Maduf 2 is a very bold, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, logos, playful, friendly, retro, quirky, chunky, attention, warmth, retro charm, display impact, simplicity, rounded, soft, blocky, compact, bouncy.
A compact, heavy sans built from rounded-rectangle forms with strongly softened corners and uniform stroke weight. Counters and apertures are tight and often squared-off, giving letters a stamped, pill-shaped silhouette. Terminals are consistently blunt and rounded, curves are simplified, and diagonals (as in V, W, X, Y) feel slightly pinched and springy rather than sharp. The overall rhythm is condensed and dense, with clear, high-impact shapes that read best at display sizes.
Well-suited to headlines, posters, and short phrases where weight and rounded geometry can carry the message. It works effectively for playful branding, packaging, stickers, and logo wordmarks, especially when a compact, high-ink look is desired. For longer text, it will be most comfortable at larger sizes due to its tight counters and dense color.
The tone is upbeat and approachable, with a toy-like, mid-century sign-painting and cartoon-title energy. Its chunky geometry and rounded corners make it feel friendly and informal, leaning toward fun, retro-pop messaging rather than serious editorial voice.
The design appears intended to deliver maximum visual presence through compact, rounded-rect construction and simplified letterforms. It prioritizes bold personality, warmth, and instant legibility in display contexts over fine detail or airy texture.
The uppercase set looks particularly solid and monolithic, while lowercase introduces more idiosyncratic constructions (notably the multi-arched m and the looped, rounded shapes in a/g). Numerals follow the same rounded-rect logic, with simple, bold silhouettes designed for quick recognition.