Sans Superellipse Gudib 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Byker', 'Juhl', and 'Nauman Neue' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, clean, solid, impact, clarity, approachability, modernity, robustness, rounded, blunt, compact, geometric, high legibility.
A heavy, rounded sans with broad, even strokes and softly squared curves that give letters a superelliptical feel. Forms are compact and sturdy, with large counters, smooth joins, and minimal modulation. Terminals are blunt and clean, and curves (C, G, O, S) read as rounded-rectangle shapes rather than perfect circles. Lowercase letters are simple and workmanlike, with single-storey a and g and a generous x-height relative to the caps; numerals are wide and stable with clearly separated shapes.
Well-suited for headlines and short copy where strong presence and quick readability matter, such as posters, signage, packaging, and brand wordmarks. The compact, rounded shapes also make it effective for UI labels or callouts when a friendly but assertive tone is needed.
The overall tone is direct and dependable, combining a contemporary geometric neatness with a warm, approachable softness. Its weight and rounded structure project confidence and clarity, leaning more practical than expressive while still feeling friendly.
The design appears intended to deliver maximum impact with a clean, modern voice, using superelliptical rounds and blunt terminals to stay legible and consistent across a wide range of letter shapes. It prioritizes clarity and robustness while avoiding sharpness through rounded geometry.
Spacing appears open and consistent, helping the dense strokes stay readable at display sizes. The superelliptical construction creates a distinctive rhythm across rounds and shoulders, and the punctuation in the sample (apostrophe, colon, exclamation) matches the same sturdy, no-nonsense drawing style.