Slab Contrasted Fusi 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Vigor DT' by DTP Types, 'Equip Slab' and 'Shandon Slab' by Hoftype, 'Egyptian Slate' by Monotype, and 'Tabac Slab' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, rugged, western, athletic, retro, assertive, impact, nostalgia, sturdiness, headline clarity, brand presence, blocky, bracketed, ink-trap feel, rounded corners, sturdy.
A heavy, block-built slab serif with broad proportions and compact internal counters. Serifs are thick and mostly squared with subtle bracketing, and the joins are chunky, giving the outlines a carved, poster-cut presence. Curves are full and slightly flattened at transitions, while terminals and corners feel mildly softened, supporting strong word shapes at large sizes. Numerals and capitals carry a consistent, billboard-like rhythm, with visibly dense black color and short apertures in letters like a/e/s that emphasize impact over delicacy.
Best suited for short, high-impact typography such as headlines, posters, event promos, and bold branding. It also fits packaging and signage where sturdy slabs and wide letterforms need to stay legible from a distance. For body text, it will be most comfortable in larger sizes or brief callouts due to its dense color and tight counters.
The tone is bold and workmanlike, leaning into vintage signage and frontier/varsity cues. It feels confident, loud, and slightly nostalgic—more about attitude and punch than refinement.
Likely designed to deliver maximum visual weight with a classic slab-serif silhouette, echoing traditional display faces used in posters, sports identities, and storefront lettering. The wide stance and chunky bracketing suggest an emphasis on durability, readability at scale, and a nostalgic, sign-painted flavor.
Spacing in the samples reads intentionally generous for a display face, helping the dense strokes breathe in headlines. The design’s squared slabs and rounded transitions create a distinctive mix of toughness and approachability that holds together well across all-caps and mixed-case settings.