Sans Superellipse Utkuj 7 is a regular weight, very wide, low contrast, upright, tall x-height font.
Keywords: ui, headlines, signage, branding, packaging, modern, technical, futuristic, clean, approachable, screen clarity, interface use, neutral branding, space efficiency, contemporary tone, geometric, superelliptical, rounded corners, open apertures, broad proportions.
This is a wide, sans serif design with rounded-rectangle curves and smooth, low-modulation strokes. Counters are generous and open, and the joins and terminals tend to resolve into soft, squared-off curves rather than sharp points, producing a superelliptical look. The lowercase shows a tall x-height and compact ascenders/descenders, while the uppercase maintains broad proportions and simplified, geometric construction. Overall spacing and internal shapes emphasize clarity and a consistent, system-like texture.
It suits product UI, dashboards, settings screens, and app navigation where a modern, sturdy sans is needed. The wide proportions work well for short labels, headings, wayfinding, and brand wordmarks that can benefit from a broad, confident footprint. It also performs nicely in tech and consumer-electronics packaging, editorial display lines, and data-forward presentations where a clean, geometric texture is desirable.
The font feels modern, utilitarian, and quietly futuristic, with a calm, engineered tone rather than an expressive or nostalgic one. Its broad stance and rounded geometry give it a friendly accessibility, but the overall impression remains technical and clean. The rhythm is steady and confident, making it read as contemporary UI-minded typography.
The design appears intended to deliver a contemporary, screen-friendly voice built from rounded geometric primitives. Its wide proportions and large x-height suggest an emphasis on legibility and stable texture in UI and product contexts, while keeping a neutral personality suitable for many brands. The softened corners and open counters balance precision with approachability.
Round letters like O/C/G and digits show a consistent rounded-rectangle logic, and the overall fit favors a solid, even color on the line. The lowercase ‘a’ is single-storey, reinforcing the geometric, contemporary feel, and the numerals appear designed to be clear and robust at display sizes.