Sans Normal Arruj 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: ui, branding, headlines, signage, editorial, modern, neutral, friendly, clear, confident, clarity, versatility, approachability, modernity, neutrality, geometric, monoline, rounded, clean, open counters.
This is a geometric, monolinear sans with smooth, circular bowls and open, uncluttered counters. Proportions read slightly expansive, with generous widths and steady spacing that create an even, calm rhythm in text. Terminals are clean and largely straight-cut, while curves stay consistent and controlled; round forms like O/C/G and numerals like 0/8 show a clear circle-driven construction.
It works well for UI labels, product interfaces, dashboards, and wayfinding-style layouts where even rhythm and clear shapes matter. The broad, geometric forms also suit marketing and brand systems—especially for tech, SaaS, and modern consumer products—performing confidently in titles, subheads, and short-to-medium text blocks.
The tone is clean, contemporary, and matter-of-fact, with a friendly softness coming from its rounded curves. It feels neutral and dependable rather than expressive or decorative, suited to modern UI and branding that aims to be approachable without being playful.
The design appears intended as a versatile workhorse sans that prioritizes clarity and consistency across headlines and continuous reading. Its geometry and steady stroke behavior suggest a focus on predictable rendering and a contemporary, brand-safe voice.
Uppercase forms feel crisp and structured, while lowercase maintains a simple, readable skeleton with rounded bowls and restrained detail. Numerals are straightforward and contemporary, matching the letterforms closely for cohesive mixed alphanumeric settings.