Sans Other Asmuj 11 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, stickers, children’s media, playful, quirky, chunky, friendly, hand-cut, handmade feel, playful display, informal branding, comic titling, rounded, wobbly, soft corners, irregular, cartoonish.
A heavy, rounded sans with intentionally irregular outlines and a subtly wobbly baseline. Strokes stay broadly uniform, but terminals and joins feel hand-shaped, with slightly uneven curves and occasional angled cuts that add a cut-paper look. Counters are generous and mostly open, helping large black shapes stay readable. The lowercase is compact and sturdy with simplified forms, while caps are wide and bouncy in rhythm, creating a lively, non-mechanical texture in words and lines.
Best suited for short, high-impact applications where personality matters—posters, display headlines, packaging callouts, labels, and playful brand marks. It also works well for kids’ content, event flyers, and informal signage, especially at larger sizes where the irregular shaping becomes a feature rather than noise.
The overall tone is cheerful and mischievous, like hand-lettered signage or comic titling. Its chunky silhouettes and uneven details project warmth and humor rather than precision or neutrality.
The design appears aimed at creating a bold display sans that feels handcrafted and humorous, combining strong legibility with deliberately imperfect contours to produce a lively, approachable voice.
In text settings, spacing reads slightly varied due to the irregular contours, which reinforces the handmade character. Numerals are bold and rounded with simple, poster-friendly shapes that match the rest of the alphabet.