Sans Normal Apbon 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Gradus' and 'Priego' by Brenners Template, 'CF Mod Grotesk' by Fonts.GR, 'Urania' by Hoftype, 'Few Grotesk' by Studio Few, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, presentations, neutral, modern, clean, friendly, functional, clarity, versatility, neutral branding, system use, readability, geometric, monolinear, open counters, even rhythm, crisp terminals.
This sans serif uses clean, largely geometric construction with smooth circular bowls and straight, even stems. Stroke weight is consistent, with minimal modulation, and most terminals end in crisp, square cuts. Uppercase forms are straightforward and balanced, while lowercase letters show open apertures and simple, utilitarian shapes; the double-storey “a” and single-storey “g” add a contemporary, text-ready feel. Spacing appears even and predictable in the sample text, supporting a steady horizontal rhythm.
It suits interface copy, product and brand systems, and general-purpose editorial use where consistent rhythm and legibility are priorities. The clean shapes and open forms also work well for wayfinding, captions, and presentation typography, scaling comfortably from small labels to prominent headings.
The overall tone is modern and neutral, aiming for clarity rather than personality. Rounded curves and open counters keep it approachable, while the restrained detailing reads professional and matter-of-fact.
The design appears intended as a dependable, general-purpose sans serif built around geometric clarity and even color on the page. It prioritizes straightforward letterforms, clean terminals, and readable spacing to perform reliably across a wide range of everyday typographic contexts.
Round letters (C, O, Q) are smooth and stable, with a modestly wide feel that helps legibility at larger sizes. Numerals are simple and clear, with uncomplicated silhouettes that match the letterforms.