Sans Normal Likor 5 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'Muller' by Fontfabric, 'Interval Next' by Mostardesign, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, sporty, energetic, confident, modern, friendly, dynamic emphasis, impact, modern clarity, athletic tone, slanted, rounded, blunt terminals, open counters, compact caps.
A slanted sans with heavy, even strokes and rounded, elliptical bowls that keep the texture smooth and consistent. Forms are built from simple geometric curves with blunt, clean terminals and minimal modulation, producing a dense, high-impact color on the page. Uppercase letters are compact and sturdy with broad curves (notably in C, G, O, S), while the lowercase shows straightforward construction with single-storey a and g, open apertures, and a clear, utilitarian rhythm. Numerals are similarly weighty and round, designed to read as a cohesive set alongside the letters.
Best suited to short, high-impact settings such as headlines, brand marks, sports and event graphics, promotional posters, and bold packaging. It can also work for subheads and callouts where a strong, slanted voice is needed, while longer text will feel dense due to the heavy stroke weight.
The overall tone is assertive and energetic, with an athletic, forward-leaning momentum that feels contemporary and action-oriented. Rounded curves soften the heaviness, giving it a friendly, approachable confidence rather than a severe industrial feel.
The design appears intended to deliver a fast, confident italic voice with geometric roundness and strong presence, prioritizing punchy readability and visual momentum in display-centric typography.
The italic angle is prominent and consistent across caps, lowercase, and figures, helping headlines feel dynamic. Spacing appears comfortable for display use, with sturdy internal counters that resist clogging despite the thick strokes.