Sans Normal Asnas 2 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, editorial, clean, modern, neutral, friendly, techy, clarity, versatility, modernity, system design, geometric, rounded, crisp, minimal, open counters.
A clean, geometric sans with monoline strokes and a clear, even rhythm. Letterforms lean on near-circular bowls and smooth arcs, paired with straight-sided stems and crisp terminals. Counters are open and fairly generous, and curves join stems with a controlled, engineered feel rather than calligraphic modulation. The lowercase shows simple, single-storey construction where expected, with tidy apertures and consistent spacing that keeps words readable in continuous text.
This font works well for UI and product typography, dashboards, labels, and wayfinding where clean shapes and open counters support legibility. Its restrained character also suits contemporary branding, packaging, and editorial layouts that benefit from a neutral, geometric sans voice.
The overall tone is modern and neutral, projecting clarity and efficiency with a subtly friendly warmth from its rounded geometry. It feels contemporary and functional, suited to interfaces and systems where an unobtrusive voice is preferred.
The design appears intended as a versatile, no-nonsense geometric sans for everyday communication—prioritizing consistent construction, clear letter recognition, and a calm, modern texture in running text.
Numerals follow the same geometric logic, with rounded shapes and straightforward forms that align well with the uppercase. The design maintains a consistent stroke presence across straight and curved elements, producing a crisp silhouette at both display sizes and in paragraphs.