Sans Normal Ridum 7 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Duplet Open' by Indian Type Foundry, 'Gilroy' by Radomir Tinkov, 'Core Sans C' and 'Core Sans CR' by S-Core, and 'Caros' and 'Caros Soft' by cretype (names referenced only for comparison).
Keywords: ui text, branding, headlines, wayfinding, presentations, clean, friendly, modern, neutral, approachable, versatility, clarity, modernization, approachability, rounded, geometric, open apertures, smooth curves, low contrast.
This typeface is a clean, geometric sans with smooth circular bowls and consistently even stroke weight. Curves are broadly rounded and transitions are gentle, giving letters a soft, polished silhouette. Uppercase forms feel steady and compact, while lowercase shows a simple, contemporary construction with single-storey shapes (notably in the a and g) and a restrained, straightforward rhythm. Counters are generally open and generously shaped, and terminals are mostly clean-cut with rounded joins that keep the texture calm and uniform in text.
It suits interface copy and product design where a clean, steady texture is important, and it also scales well for headlines and short branding lines thanks to its simple geometry and smooth curves. The friendly neutrality can work for signage and informational layouts where clarity is prioritized without feeling overly technical.
The overall tone is modern and approachable, with a friendly softness coming from its rounded geometry. It reads as neutral and confident rather than stylized or expressive, making it feel broadly contemporary and easygoing.
The design appears intended as a versatile, general-purpose geometric sans: consistent stroke behavior, round forms, and simplified lowercase structures point to an emphasis on clarity, cohesion, and a contemporary, approachable voice across both display and text settings.
Round characters like O, Q, and 0 are very close in construction, reinforcing a geometric system. The numerals share the same smooth, low-contrast logic, with clear, simplified shapes that match the letters. In running text, the even color and open interior spaces keep words legible and visually tidy.