Sans Normal Bogok 9 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Fintalux' by Pista Mova and 'Kagins' by Rhtype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, modern, utilitarian, friendly, confident, clean, clarity, impact, versatility, approachability, modernity, rounded, compact, sturdy, neutral, crisp.
A compact sans with heavy, even strokes and softly rounded corners that give the letterforms a sturdy, approachable presence. Curves are smooth and circular (notably in C, O, Q, and G), while joins and terminals tend toward squared or gently blunted finishes for a crisp silhouette. Uppercase shapes are broad and stable with straightforward construction; lowercase forms are simple and open, with single-storey a and g and a short-shouldered r. Counters are moderately tight but remain clear, and the overall rhythm is consistent, producing an even, solid texture in words and lines.
Best suited to short-to-medium display settings where impact and clarity are needed, such as headlines, posters, brand marks, packaging, and wayfinding. The dense, even texture also works for interface labels and callouts where a compact, confident sans is desirable.
The tone reads contemporary and practical, with a friendly edge from the rounded shaping. It feels direct and workmanlike rather than decorative, projecting reliability and clarity while still looking approachable and modern.
The design appears aimed at a contemporary, no-nonsense sans that balances geometric roundness with practical detailing for strong legibility at larger sizes. It prioritizes solid color on the page and consistent rhythm, making it effective for attention-grabbing, everyday communication.
Round characters stay close to geometric proportions, and diagonals (V, W, X, Y) are thick and decisive, reinforcing a strong headline presence. Numerals are simple and robust, matching the letterforms with uniform weight and minimal styling.