Sans Normal Nolum 3 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Lazare Grotesk' by Nootype and 'Cogenta', 'Cogenta', and 'Cogenta Text' by SRS Type (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, straightforward, impact, clarity, modernity, approachability, brand presence, rounded, geometric, blocky, compact counters, high impact.
This typeface uses heavy, uniform strokes with a rounded-geometric construction. Curves are broad and smooth, while joins and terminals stay clean and mostly squared off, creating a sturdy, block-like silhouette. Counters are relatively tight for the weight, and rounded letters like O/C/G read as near-circular forms with minimal modulation. The lowercase shows a tall presence with simple, functional shapes, and the numerals match the same robust, no-nonsense rhythm.
It performs best in large-scale applications where strong presence is needed: headlines, display typography, posters, packaging, and bold brand marks. The sturdy shapes and simple structure also suit short UI labels or signage where quick recognition is more important than long-form reading comfort.
The overall tone is assertive and contemporary, with a friendly edge coming from its rounded geometry. It feels designed to be seen quickly and read at a distance, projecting clarity, solidity, and a straightforward personality rather than elegance or delicacy.
The design intent reads as a high-impact sans meant to deliver clear, modern messaging with a confident, approachable voice. Its rounded-geometric forms and consistent stroke weight suggest a focus on legibility and visual strength in display settings.
Spacing appears generous enough to keep heavy strokes from clogging in text, though the dense interiors mean very small sizes may benefit from extra tracking. The design maintains consistent visual weight across curves and straight strokes, giving lines of text an even, strongly patterned texture.