Sans Normal Atgan 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Santral' by Taner Ardali and 'Coco Gothic Pro', 'Coco Sharp', and 'Cocogoose Classic' by Zetafonts (names referenced only for comparison).
Keywords: ui text, web typography, editorial, signage, presentations, clean, modern, friendly, neutral, versatility, readability, neutral tone, modern clarity, rounded, humanist, open, airy, geometric.
A clean sans serif with gently rounded curves, smooth joins, and largely monolinear strokes. The letterforms favor open apertures and clear interior counters, with a calm, even rhythm in text. Capitals are simple and straight-sided where expected, while rounded characters (C, G, O, Q) keep a soft, circular feel. Lowercase forms read straightforward and utilitarian, with short-to-moderate ascenders/descenders and round i/j dots; numerals are plain and highly legible with clear, unornamented silhouettes.
This font is well suited to interface copy, product pages, and general-purpose web and app typography where clarity at a range of sizes matters. Its steady texture also fits editorial layouts, wayfinding and signage, and presentation systems that need a neutral, modern voice.
The overall tone is contemporary and approachable, balancing a neutral, editorial restraint with slight softness from the rounded construction. It feels functional rather than expressive, suited to designs that need clarity without looking sterile.
The design appears intended as a versatile everyday sans: unobtrusive, readable, and contemporary, with rounded geometry that softens the tone while keeping the forms simple and dependable.
In the sample text the spacing looks even and forgiving, helping longer lines stay readable. Curved-to-straight transitions remain smooth, and the overall texture stays consistent across mixed-case settings and figures.