Sans Normal Kymew 2 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'HD Node' and 'HD Node Sans' by HyperDeluxe, 'Gunterz' by Locomotype, 'RF Dewi' by Russian Fonts, 'NeoGram' by The Northern Block, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ui, sporty, confident, friendly, dynamic, modern, impact, energy, approachability, modernity, rounded, soft corners, oblique, heavy, compact joins.
A heavy, oblique sans with rounded terminals and smooth, continuous curves. Letterforms are built from broad strokes with minimal modulation, giving a solid, even texture. Counters are relatively tight and apertures are somewhat closed, creating a dense, punchy color in text. The x-height is generous and the forms lean with a consistent forward slant, while key shapes like the single-storey “a” and “g” reinforce a contemporary, simplified construction. Numerals follow the same rounded, sturdy logic, with bold bowls and sturdy diagonals.
Best suited to short, high-impact settings such as headlines, promotional graphics, sports and activewear branding, and attention-grabbing packaging. It can also work for bold UI labels or hero text where clarity at larger sizes and a strong voice are desired.
The overall tone is energetic and assertive while staying approachable due to the softened corners and rounded construction. Its forward slant adds motion and urgency, making it feel active and promotional rather than formal. The weight and compact counters project confidence and immediacy.
Likely designed to deliver a modern, high-energy display voice that reads quickly and feels contemporary. The rounded geometry and simplified lowercase aim for friendliness and broad appeal, while the heavy oblique stance provides momentum and emphasis.
In longer lines, the combination of heavy weight and tight internal space produces a strong, dark typographic color, especially where round letters repeat. Diagonal-heavy glyphs (like K, V, W, X, Y) emphasize the sense of speed created by the oblique angle.