Sans Normal Odgog 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Fact' by ParaType, 'Belle Sans' by Park Street Studio, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, logotypes, signage, friendly, confident, playful, sturdy, approachable, impact, approachability, display strength, brand voice, clarity, rounded, blunt terminals, compact, soft corners, geometric.
A heavy, rounded sans with compact proportions and blunt terminals. Curves are smooth and generous, with slightly softened corners that keep the dense weight from feeling sharp. Counters tend to run small and closed, and the overall rhythm is tight and blocky, producing strong silhouettes and high visual impact. Lowercase forms are simple and sturdy, while the numerals follow the same solid, rounded construction for a consistent texture in mixed settings.
Best suited for headlines, posters, packaging, and bold brand moments where a compact, rounded voice is needed. It also works well for signage and short UI labels when set with enough size and spacing to keep counters from filling in.
The tone is bold and upbeat, combining a friendly, toy-like roundness with a confident, attention-grabbing presence. It reads as approachable rather than austere, making it feel casual, modern, and energetic.
The design appears intended to deliver maximum impact with a friendly, rounded feel—prioritizing strong shapes, compact fit, and an unmistakably bold presence for display typography.
At larger sizes the shapes look clean and graphic, with particularly punchy uppercase. In longer lines the dense strokes and small apertures create a dark color, so careful spacing and generous line-height can help maintain clarity.