Sans Normal Ogru 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype and 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, straightforward, impact, clarity, modernity, simplicity, rounded, geometric, blocky, sturdy, high impact.
A heavy, geometric sans with broad proportions and smooth, rounded curve construction. Strokes maintain an even thickness with low modulation, producing a solid, poster-like color on the page. Counters are generally open and circular, with minimal apertures and a compact, efficient rhythm that keeps word shapes dense and stable. Terminals are clean and mostly straight-cut, and the overall drawing favors simple, highly regular forms that read clearly at large sizes.
Best suited for headlines and short-form display typography where a strong, clean impression is needed. It can work well in branding and packaging systems that want a friendly geometric voice with high visual impact, and it’s also appropriate for bold UI or signage contexts where clarity and presence matter more than subtlety.
The tone is modern and approachable, with a confident, no-nonsense presence. Its rounded geometry keeps it from feeling harsh, while the dense weight and broad stance communicate strength and directness.
The design appears intended to deliver a straightforward geometric sans voice with maximum presence and easy recognition. It prioritizes uniform construction, broad letterforms, and clean terminals to create a dependable display workhorse for modern graphic applications.
In the sample text, the heavy mass and tight interior spaces create strong emphasis and a consistent texture line to line. The numerals and capitals follow the same sturdy geometric logic, supporting a unified look across mixed content.