Sans Normal Oggy 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Newhouse DT' by DTP Types; 'Neue Helvetica', 'Neue Helvetica Armenian', 'Neue Helvetica Georgian', and 'Neue Helvetica Paneuropean' by Linotype; 'Helvetica Now' by Monotype; 'M Ying Hei HK' by Monotype HK; and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, confident, modern, friendly, punchy, clean, impact, clarity, approachability, modernity, rounded, geometric, blocky, sturdy, compact.
A heavy, rounded sans with broad proportions and smooth, geometric curves. Strokes are consistently thick with minimal modulation, and corners are subtly softened rather than sharply squared, giving the letterforms a sturdy, polished silhouette. Counters are relatively tight and often more oval than circular, and the overall rhythm is dense and even, with strong verticals and straightforward, un-fussy joins.
Well suited to headlines, display copy, posters, packaging, and signage where strong typographic color is needed. It can also work for branding and UI callouts, especially when the goal is immediate emphasis and high legibility at larger sizes.
The tone is bold and assertive while staying approachable due to the rounded shaping. It reads as contemporary and utilitarian, with a friendly, no-nonsense presence that feels suited to clear, high-impact messaging rather than delicate nuance.
The design appears intended to deliver a contemporary, high-impact sans that remains approachable through rounded geometry. It prioritizes bold visibility and simple, consistent construction for clear communication in prominent display contexts.
The numerals and capitals appear designed for strong, uniform color on the page, prioritizing solidity and quick recognition. In running text, the weight creates a compact texture that works best when given ample size and spacing.