Sans Normal Abkoj 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Congress Sans' by Club Type, 'Mute' by Indian Type Foundry, 'Possible' by K-Type, 'Camphor' and 'Morandi' by Monotype, 'Clear Sans Screen' and 'Clear Sans Text' by Positype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, editorial, marketing, packaging, modern, clean, dynamic, approachable, emphasis, clarity, modernization, readability, humanist, rounded, open apertures, soft terminals, slanted.
A slanted sans with smooth, rounded construction and consistent low-contrast strokes. Curves are broadly circular with open, generous counters, while terminals tend to be softly cut rather than sharply pointed. The italic angle is steady across the set, giving a cohesive forward rhythm, and the overall proportions feel balanced with moderate ascenders/descenders. Numerals follow the same rounded logic, with clear, simple shapes and an easy, even texture in running text.
Well-suited for interface copy, product branding, and editorial layouts where a modern italic sans is needed for emphasis without becoming ornamental. It also fits marketing headlines and short paragraphs that benefit from a clean, energetic slant and reliable readability.
The tone is contemporary and friendly, with a subtle sense of motion from the slant. It reads as clean and straightforward rather than formal, pairing a modern voice with an approachable, human feel.
The design appears intended as an everyday italic sans that combines modern neutrality with softened geometry, providing a clear, forward-leaning voice for both display emphasis and continuous reading.
Letterforms favor clarity: wide inner spaces, uncomplicated joins, and calm curvature help maintain legibility at text sizes. The silhouette stays smooth and controlled, avoiding decorative quirks while still feeling lively due to the consistent italic rhythm.