Sans Normal Abnuw 22 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, app branding, marketing, editorial, signage, modern, friendly, dynamic, clean, casual, legibility, approachability, modernity, motion, versatility, rounded, oblique, humanist, open apertures, single-storey.
This is an oblique sans with smooth, rounded geometry and low stroke contrast. Curves are broadly circular with softly squared terminals, while stems keep an even, steady thickness. The italic angle is consistent and gives the alphabet a forward motion, with slightly varied character widths that create a natural rhythm rather than a rigid, mechanical cadence. Lowercase forms lean humanist, with open apertures and a single-storey a and g that read clearly at text sizes.
It works well for interface typography, product and app branding, and modern marketing where an italic voice is needed without sacrificing clarity. The open shapes and even color also suit short editorial passages, captions, and lightweight signage where a friendly, contemporary tone is desired.
The overall tone feels contemporary and approachable, combining a clean UI-like neatness with an energetic, forward-leaning slant. Its rounded shapes keep it friendly and non-authoritarian, while the consistent stroke behavior maintains a professional, organized impression.
The design appears intended as a versatile, everyday oblique sans: modern and legible, with rounded, humanist details that keep it warm. It aims to provide a distinct italic texture for emphasis or branding while remaining readable in continuous text.
Counters are generous and many joins are smooth and open, which helps prevent dark spots in longer lines. The numerals follow the same oblique logic and maintain a clear, simple silhouette suited to continuous reading.