Sans Normal Konef 9 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Applied Sans' and 'Classic Grotesque' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, dynamic, modern, assertive, clean, emphasis, momentum, impact, modernity, clarity, oblique, geometric, smooth, compact, high-impact.
A heavy, oblique sans with smooth, rounded contours and mostly uniform stroke weight. Curves are built from broad, clean arcs, while terminals are largely straight and crisply cut, producing a tidy silhouette at display sizes. Proportions feel balanced and contemporary, with a moderate x-height and compact counters that help the letters read as dense and punchy. The overall rhythm is forward-leaning and energetic, with consistent slanting across caps, lowercase, and figures.
Best suited for headlines, short calls to action, and brand marks where a strong, slanted presence adds momentum. It will also work well in posters, packaging, and sports or tech-oriented identity systems that benefit from a compact, high-impact sans.
The tone is fast, confident, and contemporary, suggesting motion and urgency without becoming decorative. It reads as practical and no-nonsense, with a sporty, performance-oriented feel that suits attention-grabbing messaging.
The design appears intended to deliver a modern, energetic voice by combining a sturdy, geometric construction with an oblique stance. Its simplified shapes and tight, even color prioritize immediate visibility and a confident, contemporary impression.
Uppercase forms appear sturdy and simplified, while lowercase retains clear, familiar shapes (single-storey-style forms are suggested by the simple, rounded construction). Numerals are bold and straightforward, matching the letterforms in weight and slant for cohesive inline use.