Sans Normal Bibuf 12 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Myriad Arabic' by Adobe and 'Ninova' by Fontuma (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, approachable, high impact, clear reading, modern branding, friendly tone, versatile display, rounded, geometric, compact, high clarity, smooth curves.
A heavy, rounded sans with geometric construction and smooth, continuous curves. Strokes are consistently thick with clean terminals and minimal modulation, giving letters a solid, even color on the line. Counters are open and simple, with round forms (O, C, G) reading as near-circular and straight-sided letters staying crisp without flaring. Lowercase forms are compact and sturdy, with a single-storey a and g and short, practical joins; the overall rhythm is tight and stable, especially in text. Numerals match the same robust, rounded logic, producing strong legibility at display sizes.
Best suited to headlines and short-to-medium blocks of text where strong presence is desired, such as posters, marketing copy, product packaging, and brand identities. The clear geometric shapes also support wayfinding and signage applications, especially when readability at a glance is important.
The tone is contemporary and straightforward, combining a friendly roundedness with a confident, no-nonsense weight. It feels approachable and utilitarian rather than decorative, suitable for messages that should read clearly while still feeling modern and personable.
The design appears intended as a versatile, modern workhorse sans that prioritizes clarity and impact through thick strokes and simplified, rounded geometry. It aims to balance friendliness with authority, making it useful for contemporary brand and communication systems.
In running text the heavy stroke weight creates strong emphasis and high impact, while the simplified shapes help maintain clarity. The family’s rounded geometry gives a cohesive feel across caps, lowercase, and figures, and the overall spacing reads even and controlled in the sample paragraph.