Sans Normal Uhbup 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'FS Blake' by Fontsmith, 'Koning Display' by LucasFonts, 'Ocean Sans' by Monotype, 'Nat Grotesk' and 'Orbi Sans' by ParaType, and 'Newbery Sans Pro' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, clean, confident, friendly, modern, direct, clarity, modern utility, strong presence, systematic consistency, geometric, rounded, crisp, solid, high-impact.
A heavy, geometric sans with broadly circular bowls and smooth, even curves paired with straight-sided stems. Terminals are mostly blunt and clean, with minimal modulation, producing a sturdy, high-ink silhouette. Counters are relatively open for the weight, and curves connect with controlled, slightly tightened apertures. The proportions feel balanced and contemporary, with consistent spacing and a steady, no-nonsense rhythm in both caps and lowercase.
Best suited to headlines, titles, and short blocks of text where strong presence is needed. It works well for branding systems, packaging, and signage that benefit from a clean, geometric voice and high contrast against the background. In longer text, it will be most comfortable at larger sizes due to its heavy strokes.
The overall tone is straightforward and modern, with a friendly neutrality coming from the rounded construction. Its weight and compact clarity give it a confident, assertive voice without becoming aggressive. It reads as practical and contemporary—more utilitarian than expressive.
The design appears intended to deliver a contemporary, highly legible sans with a strong silhouette and simple geometric construction. It prioritizes clarity and consistency across glyphs, aiming for versatile, system-friendly display use while retaining a mildly approachable feel through rounded forms.
Numerals and capitals maintain a consistent geometric logic, and the punctuation shown in the sample text holds up well at large display sizes. The boldness emphasizes shape over detail, so letterforms rely on clear silhouettes and open counters to stay legible.