Sans Superellipse Efluy 2 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, packaging, quotes, friendly, casual, approachable, relaxed, modern, approachability, smoothness, clarity, informality, warmth, rounded, soft corners, smooth, clean, contemporary.
The letterforms are built from clean, rounded geometry with soft, squared-off curves and gently flattened terminals, producing a smooth, superelliptic silhouette. Strokes are consistently even and the overall construction is open and uncluttered, with generous rounding at joins and corners. The italic angle is clear but controlled, and the proportions keep counters readable while letting curves dominate the texture of a paragraph.
It suits UI copy, app onboarding, and product marketing where a friendly voice is needed without sacrificing clarity. The rounded, italic texture also works well for highlights, pull quotes, packaging blurbs, and lifestyle/editorial subheads that benefit from a softer, more human cadence.
This font feels friendly and informal, with a calm, approachable tone that reads as contemporary rather than technical. The steady rightward slant adds a sense of motion and ease, giving text a conversational, handwritten-adjacent rhythm without becoming playful or quirky.
The design appears intended to combine the neutrality of a sans with softer, rounded geometry to reduce sharpness and add warmth. Its consistent slant and simplified shapes suggest a goal of comfortable reading in short-to-medium passages while maintaining a distinctive, gentle personality.
Round characters like O, C, and G lean into squarish curves, creating a cohesive ‘rounded-rectangle’ theme across both uppercase and lowercase. Numerals follow the same softened geometry, helping mixed alphanumeric strings feel visually consistent.