Sans Normal Itgag 7 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Briller' by Kostic (names referenced only for comparison).
Keywords: headlines, posters, sports branding, tech branding, packaging, futuristic, sporty, industrial, confident, techy, high impact, modern branding, display clarity, friendly tech, rounded corners, soft geometry, wide stance, blunt terminals, streamlined.
This typeface is a heavy, expanded sans with rounded, softened corners and broad, flat terminals. Strokes maintain a mostly uniform thickness with gentle curvature in bowls and counters, producing a smooth, machined look rather than a sharp, geometric one. The uppercase forms are wide and stable, with simplified construction and clean joins; round letters like O and Q read as squarish ovals with generous interior space for the weight. In text, the rhythm is compact and blocky, with short ascenders/descenders and sturdy lowercase shapes that stay highly legible at large sizes.
Best suited to headlines and short-form copy where its broad shapes and heavy weight can carry visual hierarchy. It works well for sports and automotive-style branding, tech or gaming interfaces, packaging, and signage where a sturdy, modern presence is desired. For long passages, it will be most comfortable at larger sizes with ample spacing.
The overall tone feels assertive and contemporary, balancing a tech-forward, engineered vibe with friendly rounded edges. It suggests speed and strength without becoming aggressive, making it suitable for modern, utilitarian branding where clarity and impact matter.
The design appears intended to deliver maximum impact with a wide footprint while keeping forms approachable through rounded geometry. Its simplified, consistent construction prioritizes bold readability and a contemporary, engineered character for display-led applications.
The numerals echo the same softened, wide construction and look designed for display clarity. Diacritics and extended character support are not shown in the specimens, so the visible character set is limited to basic Latin letters and digits.