Sans Normal Itlat 3 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection, 'Midnight Sans' by Colophon Foundry, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, sturdy, modern, chunky, attention grabbing, friendly branding, display impact, playful tone, rounded, soft corners, bulky, compact counters, heavy terminals.
A heavy, rounded sans with broad proportions and a compact, tightly packed internal space. Curves dominate the construction, with softened corners and thick, uniform strokes that keep counters small and punchy. Joins are smooth and full, and many shapes show slightly flattened or squared-off extrema rather than perfectly circular bowls, giving the design a grounded, blocky rhythm. The lowercase reads with a large x-height and short ascenders/descenders, while caps stay wide and stable with simple, geometric structure.
Best suited to headlines and short bursts of copy where maximum presence is desired, such as posters, brand marks/wordmarks, packaging callouts, and bold signage. It also works well for playful UI headers or marketing graphics where a friendly, chunky tone supports the message.
The overall tone is upbeat and approachable, with a bold, toy-like solidity that feels contemporary and energetic. Its inflated forms and soft edges suggest friendliness and ease rather than precision or formality, making it feel welcoming and attention-grabbing.
The design appears intended to deliver high-impact display typography with a soft, approachable personality—combining broad, rounded geometry with dense stroke mass to create a confident, modern look that holds attention in branding and promotional contexts.
At display sizes the dense color and compact counters create strong impact, while at smaller sizes the tight apertures and heavy interior spaces can reduce clarity in text-heavy settings. Numerals follow the same rounded, weighty logic, maintaining consistent color and presence.