Sans Superellipse Hulat 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Allotrope' by Kostic, 'Amsi Pro' and 'Sans Beam' by Stawix, and 'Obvia Condensed' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, industrial, playful, impactful, retro, maximum impact, approachable geometry, sturdy readability, compact display, blocky, compact, rounded corners, sturdy, poster-ready.
A dense, heavy sans with rounded-rectangle construction and smooth, softened corners. Strokes are uniformly thick with minimal contrast, producing dark, compact letterforms and tight internal counters. Curves tend toward superelliptical bowls, while terminals are mostly flat or gently rounded, giving a machined, stamped feel. The lowercase is sturdy and simplified, with short ascenders/descenders and robust joins that keep word shapes chunky and consistent at display sizes.
Best suited to headlines and short bursts of text where maximum impact is needed, such as posters, branding, packaging, and bold signage. It also works well for badges, labels, and large UI or editorial callouts where a compact, sturdy voice is desired.
The tone is bold and no-nonsense, with a punchy, attention-grabbing presence. Its rounded geometry adds approachability and a slightly playful, retro-industrial flavor, balancing toughness with friendliness.
The design appears intended to deliver high-impact display typography with a geometric, rounded-rectangle personality. It prioritizes strong silhouettes and consistent weight to read as assertive and contemporary while staying approachable through softened corners.
Numerals follow the same compact, rounded geometry and feel built for strong silhouette recognition. The overall rhythm is tight and weighty, favoring solid shapes over airy counters, which enhances impact but can reduce clarity at small sizes.