Sans Normal Apbaj 25 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Goga' by Narrow Type (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, branding, presentations, modern, neutral, clean, technical, friendly, versatility, legibility, clarity, modernity, systematic, monoline, geometric, rounded, open apertures, high legibility.
A monoline sans with a geometric skeleton and smoothly rounded curves. Counters are generous and largely circular (notably in O, C, and G), while terminals are clean and unembellished, giving an even, steady color in text. Lowercase forms follow a contemporary, simplified construction with a double-storey a, open e, and a compact, tidy g. Uppercase proportions feel balanced and straightforward, and the numerals are clear with consistent stroke behavior and open forms where needed for differentiation.
Well suited to interface copy, dashboards, and product surfaces where clarity and consistency matter. It also works for editorial layouts and presentation typography that need a clean, contemporary voice, and can support straightforward branding systems that favor neutrality over distinct ornamentation.
The overall tone is modern and matter-of-fact, with a calm neutrality that feels professional rather than expressive. Rounded geometry adds a mild friendliness, but the design stays restrained and pragmatic, reading as dependable and clear.
The design appears intended as a versatile, general-purpose sans focused on legibility and a contemporary geometric feel. Its restrained detailing and even rhythm suggest it was drawn to perform reliably across many sizes and contexts without calling attention to itself.
In the sample text, spacing and rhythm read evenly, producing a smooth texture across lines without noticeable quirks. The shapes emphasize clarity through open apertures and uncomplicated joins, making the design feel stable at both headline and paragraph sizes.