Sans Normal Jarid 3 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry; 'Idlewild' by Hoefler & Co.; and 'Quantum Devanagari', 'Quantum Hebrew', and 'Quantum Latin' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, tech, sporty, assertive, futuristic, industrial, impact, modernization, brand presence, legibility at size, rounded, extended, blocky, compact apertures, geometric.
A heavy, extended sans with rounded-corner geometry and smooth, low-contrast strokes. The forms are built from broad ovals and straight segments, producing wide bowls and soft terminals that feel machined rather than calligraphic. Counters are relatively compact for the weight, and apertures tend toward the closed side, giving the face a dense, high-impact texture. Diagonals and joins are sturdy and simplified, and the overall rhythm stays consistent from caps to lowercase, with a prominently large x-height and minimal differentiation in stroke modulation.
Best suited to headlines, posters, and branding where a strong, wide silhouette is an advantage. It can work well for logos, packaging, and signage that needs a modern, engineered presence, especially at medium to large sizes where the dense interior spaces remain clear.
The overall tone is confident and forceful, with a contemporary, engineered feel. Its rounded geometry keeps it approachable while the mass and width read as energetic and performance-oriented, leaning toward tech, motorsport, and modern industrial branding cues.
The design appears aimed at delivering maximum visual punch with a modern geometric voice—combining wide proportions and rounded construction to create a sturdy, streamlined look for contemporary display typography.
In text, the dense counters and closed apertures make the color strong and even, favoring impact over delicacy. Rounded rectangular curves in letters like O/C/G/S and the broad, horizontal emphasis contribute to a streamlined, display-first presence.