Sans Normal Obgad 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Capitana' by Floodfonts, 'FF Bauer Grotesk' and 'FF Bauer Grotesk Paneuropean' by FontFont, 'Noah' by Fontfabric, 'Madera' by Monotype, and 'Geograph' by Sarah Khan (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, confident, friendly, modern, punchy, clean, impact, clarity, approachability, modernity, simplicity, geometric, rounded, blocky, sturdy, high-impact.
A heavy, geometric sans with broad, circular bowls and smooth, continuous curves paired with flat terminals. Strokes maintain a consistent thickness throughout, producing dense, solid silhouettes and compact counters. The uppercase feels wide and stable with simple, squared joins, while the lowercase keeps the same robust construction with a single-storey “a” and “g” and a straightforward, vertical “t” and “f”. Figures are bold and open with large, round forms (notably 0/8/9), designed to read clearly at display sizes.
Best suited to headlines, branding, and short-form messaging where strong typographic presence is needed. It works well for posters, packaging, and bold UI callouts, and can serve as a logo type when a sturdy, geometric voice is desired.
The overall tone is direct and upbeat, with a friendly roundness that softens the weight. It conveys modern practicality and confidence, making text feel assertive without becoming sharp or aggressive.
The design appears intended to deliver maximum impact with simple geometric construction and high legibility at larger sizes. Its rounded forms and minimal detailing suggest a contemporary, approachable display sans built for bold, attention-getting typography.
Round letters (C, G, O, Q) emphasize near-circular geometry, while diagonals (A, V, W, X, Y) are clean and unadorned, keeping the rhythm even. In the sample text, the dense color and tight internal spaces create strong headline presence and a compact, poster-like texture.