Sans Normal Obbak 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Corporative Sans' by Latinotype, 'Fact' by ParaType, 'Belle Sans' by Park Street Studio, 'Akwe Pro' by ROHH, 'Arthura' by Seniors Studio, 'TT Norms Pro' by TypeType, and 'Coco Gothic Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, straightforward, high impact, brand voice, clear signage, bold display, modern utility, rounded, sturdy, blocky, geometric, clean.
A heavy, compact sans with broad, rounded curves and flat terminals that keep the silhouette clean and forceful. Strokes are consistently thick with minimal modulation, producing a solid, even color on the page. Counters are relatively tight and apertures tend to be small, which amplifies the dense, poster-like presence. The lowercase shows single-storey forms (notably a and g) with simple construction and a slightly squarish, geometric rhythm across rounds like o/c/e. Numerals are robust and wide-shouldered, matching the letterforms in weight and overall density.
Best suited for headlines, branding, packaging, and signage where strong visual presence and quick recognition matter. It performs well in short bursts—titles, labels, calls to action, and display lines—especially when ample size and spacing are available. For dense body copy, slightly looser tracking and generous leading help maintain legibility.
The tone is assertive and contemporary, with a friendly, approachable warmth coming from the rounded geometry. It reads as direct and no-nonsense, prioritizing impact over delicacy. The overall voice suggests energetic branding and bold messaging rather than quiet editorial texture.
This design appears intended to deliver maximum impact with a clean, geometric sans construction, balancing rounded friendliness with a dense, authoritative weight. Its simplified shapes and consistent stroke treatment aim for reliable, repeatable results in bold display typography.
The bold weight creates strong word shapes in headlines, but the tighter internal spaces and small openings can reduce clarity at smaller sizes or in long passages. The design’s consistent heft and simplified details make it feel stable and highly uniform when set in blocks of text.