Sans Normal Lokan 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Nort' by FontFont, 'Articulo' by Gilar Studio, 'Glimp' and 'Glimp Rounded' by OneSevenPointFive, 'Fact' and 'Pragmatica' by ParaType, 'Moneis' by RantauType, and 'Bonga Sans' by Roughlines ID (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, energetic, confident, friendly, impact, motion, emphasis, modernity, approachability, slanted, rounded, compact, smooth, heavy.
A very heavy, right-slanted sans with rounded, compact letterforms and smooth curves. Strokes are largely monolinear, with tight apertures and sturdy joins that create dense, impactful silhouettes. The capitals read wide and stable while the lowercase stays compact, with simplified shapes and short extenders; counters tend toward small, rounded openings. Numerals follow the same stout, rounded construction, keeping a consistent weight and rhythm across the set.
Best suited for short, prominent copy such as headlines, posters, and bold brand statements where its mass and slant can carry a message quickly. It also fits energetic contexts like sports-related graphics, product packaging, and promotional materials that benefit from a strong, modern voice. For longer passages, it works more reliably at larger sizes with generous spacing.
The overall tone is energetic and assertive, with a sporty, forward-leaning momentum. Its chunky forms and tight spacing feel bold and contemporary, leaning more toward playful strength than elegance. The slant adds motion, giving headlines a sense of speed and urgency.
The design appears intended to deliver maximum impact in a compact, approachable sans style, combining a heavy weight with an italic slant to create motion and immediacy. Its rounded construction suggests a goal of staying friendly and contemporary while still reading as powerful and attention-forward.
In text, the strong weight produces high color and quick emphasis, but the tight apertures and small counters can close up at smaller sizes. The design’s rounded geometry keeps the heaviness from feeling harsh, making it effective for attention-grabbing display use where impact matters most.