Sans Normal Vilay 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Beround', 'Beround Pro', 'Onry Display', and 'Rewalt' by NicolassFonts and 'Rotunda' by TipoType (names referenced only for comparison).
Keywords: ui text, branding, editorial, packaging, headlines, modern, friendly, casual, clean, approachable, warm modernity, easy readability, everyday utility, subtle dynamism, rounded, oblique, soft, open, airy.
A rounded, oblique sans with smooth curves and gently modulated terminals. The letterforms show open apertures and simplified, contemporary construction, with a steady stroke presence and a mild forward slant. Curves are broadly elliptical and counters are generous, giving the design an airy rhythm. The lowercase reads cleanly at text sizes, while the capitals stay straightforward and geometric without feeling rigid.
It suits interface copy, product branding, and editorial layouts where a clean sans is needed but a warmer, more personable tone is preferred. The oblique stance also makes it effective for short headlines, pull quotes, and promotional messaging that benefits from added motion without becoming decorative.
The overall tone is modern and approachable, with a soft, friendly character created by the rounded geometry and easy slant. It feels informal and contemporary rather than technical, balancing clarity with a relaxed, conversational voice.
The design intent reads as a contemporary, rounded sans optimized for legibility and an inviting voice, using an oblique angle and open forms to add energy while staying neutral enough for broad everyday use.
Spacing appears even and comfortable, supporting continuous reading in the sample text. Numerals follow the same rounded logic and maintain a consistent color with the letters, helping mixed text feel unified.