Sans Normal Amlin 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'DuGrotesk' by Dutype Foundry, 'Afical' by Formatype Foundry, 'Neufile Grotesk' by Halbfett, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, 'Nustar' by Matt Chansky, and 'Few Grotesk' by Studio Few (names referenced only for comparison).
Keywords: headlines, branding, signage, posters, ui labels, modern, friendly, clean, confident, pragmatic, clarity, impact, modernity, versatility, approachability, geometric, round, even, open, solid.
A clean, geometric sans with substantial weight and evenly built strokes. Curves are round and smooth, with circular bowls (notably in O, Q, o, e) and broad, open apertures that keep counters readable. Terminals are predominantly straight and blunt, and the overall construction favors simple, consistent geometry over calligraphic modulation. Spacing appears generous for the weight, with steady rhythm in text and clear separation between characters.
Well-suited to headlines, brand wordmarks, and promotional layouts where a strong, modern sans is needed. The open counters and steady spacing also make it a practical choice for signage and short UI labels that need quick recognition at a glance. It works best where clarity and impact are prioritized over typographic delicacy.
The tone is modern and approachable, with a straightforward, no-nonsense presence. Its rounded geometry and open forms give it a friendly, accessible feel while the heavy color reads confident and assertive. Overall it suggests contemporary utility rather than decorative personality.
Likely designed as a versatile geometric sans that delivers high legibility with a contemporary, friendly voice. The simplified construction, open apertures, and sturdy figures point to an intention of reliable performance across everyday graphic design contexts while maintaining a modern aesthetic.
Numerals are large and sturdy, matching the letterforms with simple, geometric shaping. The lowercase shows a single-storey a and g, reinforcing an informal, contemporary sans character. In running text, the font maintains an even texture and strong emphasis, making it visually prominent at both display and UI-like sizes.