Sans Normal Gobis 5 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, editorial, ui text, marketing, friendly, casual, modern, lively, approachable, approachability, clarity, contemporary tone, motion, informal voice, humanist, rounded, open, airy, clean.
This typeface is a slanted sans with rounded, gently tapered strokes and smooth curve transitions. Letterforms favor open apertures and broad, circular bowls, giving the shapes a clear, breathable rhythm. Terminals are mostly soft and slightly sheared to match the italic angle, with occasional subtle flare at stroke ends rather than sharp cuts. Capitals are simple and geometric-leaning, while the lowercase introduces more humanist modulation—especially in the single-storey a and g, the curved shoulder on r, and the long, fluid descenders on y and j. Numerals are similarly rounded and uncomplicated, maintaining consistent curvature and spacing.
It suits brands and communication that want a modern, approachable feel—packaging, lifestyle marketing, and light editorial settings in particular. The open forms and steady rhythm also make it a viable choice for UI labels, onboarding screens, and short-to-medium passages where a friendly italic voice is desired.
The overall tone is informal and warm, with an easygoing motion from the consistent slant and rounded finishing. It reads as contemporary and personable rather than technical, lending text a conversational, friendly voice.
The design appears intended to provide a clean, contemporary sans with built-in forward motion and a softer, more human tone than a strictly geometric italic. Its rounded terminals and open shapes suggest a focus on readability and approachability in everyday communication.
The design relies on smooth continuous strokes and generous internal counters, which helps maintain clarity in running text. The italic construction feels inherent to the drawing (not merely mechanically slanted), with coordinated terminal angles and a cohesive forward-leaning cadence.