Sans Normal Upliv 7 is a light, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, fashion, branding, luxury, refined, dramatic, elegance, impact, refinement, premium tone, editorial clarity, high-contrast, display, elegant, crisp, modern-classic.
A high-contrast roman with hairline thins and sharply tapered terminals, pairing crisp, straight stems with broad, polished curves. The proportions feel generous and open, with wide bowls (notably in O/C/G) and ample sidebearings that create an airy rhythm. Serifs are minimal and knife-like rather than bracketed, and joins often resolve into pointed, calligraphic transitions. Lowercase forms are clean and readable with a two-storey a and g, a slender f, and a long, elegant t; figures echo the same contrast and curvature, with a distinctive open-top 4 and fluid, round 8/9 shapes.
Best suited to display typography where its hairlines and contrast can shine: magazine headlines, fashion and beauty branding, luxury packaging, and high-impact posters. It can work for short text blocks and pull quotes when set with generous size and leading, but it is most convincing where fine details won’t be lost.
The overall tone is poised and upscale, leaning toward contemporary editorial sophistication with a touch of classical glamour. Its dramatic contrast and razor-fine details give it a premium, fashion-forward feel while remaining composed rather than ornate.
The design appears intended to deliver a modern, premium interpretation of high-contrast letterforms—optimized for elegant, image-driven layouts and brand marks that benefit from sharp finesse and spacious rhythm.
The thin strokes become extremely delicate in smaller details, and the design relies on clear whitespace and careful spacing to maintain its crispness. Curved letters show a subtle, smooth modulation that keeps large sizes feeling glossy and controlled, especially in mixed-case text.