Slab Normal Ogpo 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Vigor DT' by DTP Types and 'TheSerif' by LucasFonts (names referenced only for comparison).
Keywords: body text, editorial, headlines, book design, branding, sturdy, trustworthy, no-nonsense, classic, readability, durability, utility, print tone, clarity, bracketed, blocky, robust, legible, traditional.
A sturdy slab-serif with blocky, bracketed serifs and low stroke contrast. The letterforms are upright and evenly built, with squared terminals and a consistent, steady rhythm across text. Counters are open and shapes stay relatively compact, giving paragraphs a solid, planted texture. Numerals follow the same workmanlike construction, with clear forms and stable proportions that read well alongside capitals and lowercase.
Well-suited to extended reading in editorial and book settings where a firm, stable serif can maintain clarity over long passages. It also performs well for headlines, pull quotes, and institutional or product branding that benefits from a grounded, authoritative voice.
The overall tone is practical and dependable, with a slightly traditional, print-oriented feel. It projects seriousness and clarity rather than delicacy, making it come across as confident and straightforward.
The design appears intended as a dependable slab-serif for everyday typography: clear, sturdy letterforms that hold together in paragraphs while still offering enough presence for display use. Its consistent construction suggests a focus on broad usability and predictable readability.
In running text, the heavy slab terminals create a strong horizontal emphasis that helps anchor lines and reinforces a structured, editorial color. The design avoids ornamental quirks, relying instead on consistent serif treatment and predictable proportions for clarity.