Sans Normal Afloh 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe and 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype (names referenced only for comparison).
Keywords: branding, headlines, posters, signage, packaging, dynamic, modern, sporty, assertive, clean, convey motion, modern clarity, strong emphasis, confident branding, slanted, geometric, rounded, open counters, high legibility.
A slanted sans with sturdy, even stroke weight and rounded, geometric construction. Curves are smooth and fairly circular, with open apertures and generous internal counters that keep forms clear at display and text sizes. Terminals are clean and largely straight-cut, and the overall rhythm is forward-leaning and energetic without becoming condensed. Numerals are robust and highly readable, matching the letterforms with consistent weight and simple, contemporary shapes.
This style works well for branding systems, headlines, posters, and packaging where a strong, fast-leaning tone is desirable. It can also serve in short-form UI or signage contexts when you want emphasis and clarity without ornate detailing.
The overall tone feels energetic and contemporary, with a forward motion that suggests speed and decisiveness. Its clean geometry and solid weight give it a confident, practical voice suited to modern branding and communication.
The design appears intended to deliver a modern, high-impact sans voice with a purposeful slant, balancing geometric clarity with a confident, display-friendly presence. It prioritizes straightforward legibility and a sense of motion for contemporary communication.
The slant is consistent across capitals, lowercase, and figures, helping the family read as a cohesive italic style rather than an oblique afterthought. Round letters maintain stable proportions, while diagonals in forms like V, W, X, and Y add a crisp, athletic tension.