Sans Normal Kedis 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold and 'Peridot Latin' and 'Peridot PE' by Foundry5 (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, modern, urgent, impact, dynamism, attention, clarity, modernity, oblique, rounded, punchy, compact, clean.
This typeface is a heavy, oblique sans with rounded, continuous curves and softly finished terminals. Letterforms lean forward with a steady slant, creating a consistent rightward motion across words. Counters are generally open for the weight, with circular forms (like O/0) reading as smooth ovals, while joins and diagonals stay sturdy and uniform. Overall proportions feel compact and efficient, with short extenders and a dense, poster-ready color.
It performs best in display contexts where strong impact is needed: headlines, posters, product packaging, and bold brand statements. The oblique stance also suits sports and motion-oriented graphics, while short bursts of text remain readable thanks to open counters and clean construction.
The tone is assertive and energetic, with a sporty, headline-driven presence. Its forward slant and dense weight suggest momentum and urgency, making it feel contemporary and attention-seeking rather than formal or delicate.
The design appears intended to deliver maximum emphasis with a modern, rounded sans structure, using a consistent oblique angle to add speed and dynamism. It prioritizes bold clarity and visual punch over refinement, making it well suited to attention-first typography.
Uppercase shapes are broad and simplified, while lowercase forms maintain a single-storey look in the rounded letters, reinforcing an approachable, contemporary rhythm. Numerals appear robust and highly legible at display sizes, matching the same oblique stance and rounded geometry as the letters.