Sans Normal Ombor 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, clean, solid, display impact, brand clarity, modern utility, friendly geometry, geometric, rounded, compact, high-impact, uniform.
A heavy, geometric sans with broad proportions and sturdy, low‑contrast strokes. Curves are smoothly rounded and largely circular, while joins and terminals are clean and unembellished, giving the letterforms a crisp, contemporary finish. The lowercase shows a straightforward, workmanlike structure with a clear, even rhythm; counters remain open despite the weight, and spacing reads generous enough to keep shapes from clogging at display sizes. Numerals are similarly robust and simple, matching the letterforms in width and visual mass for consistent set behavior.
Best suited for headlines, posters, signage, and branding where strong presence and quick readability are needed. Its sturdy construction and open counters also make it useful for UI headings, labels, and packaging text when set at larger sizes.
The overall tone is assertive and contemporary, with a friendly warmth coming from the rounded bowls and smooth curves. It feels practical and dependable rather than delicate, projecting clarity and confidence in headlines and short statements.
This font appears designed to provide a modern, approachable display voice that remains highly legible under heavy weight. The emphasis on geometric roundness and clean terminals suggests an intention to deliver consistent, versatile shapes for contemporary communication and identity work.
The design leans on strong circular geometry (notably in C, G, O, Q and the rounded lowercase forms), balanced by straight-sided verticals and diagonals that stay crisp and stable. The high stroke weight gives it strong color on the page, while the simplified details help maintain legibility in dense, bold settings.