Sans Other Abbub 24 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hastrico DT' and 'Hastrico DT Condensed' by DTP Types, 'Andes Neue' by Latinotype, and 'MVB Embarcadero' by MVB (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, friendly, playful, retro, bold, chunky, impact, approachability, retro flavor, display clarity, rounded, soft corners, compact, sturdy, bubbly.
A heavy, compact sans with softly rounded corners and broadly proportioned bowls that keep counters open despite the dense weight. Strokes feel monolinear and strongly geometric, but with subtle sculpting at joins and terminals that adds a slightly inflated, “puffed” texture. The lowercase shows sturdy, simplified forms (single-storey a and g) with short, confident arms and minimal detailing, while capitals read blocky and stable with wide curves in C, G, O, and Q. Numerals match the mass and roundness of the letters, maintaining consistent color and a solid, poster-like rhythm.
Best suited for short, high-impact settings such as headlines, posters, product packaging, and brand marks where the bold, rounded mass can act as a visual anchor. It can also work for signage or social graphics when used with generous spacing and ample size to keep the letterforms clear.
The overall tone is upbeat and approachable, with a throwback, display-forward personality. Its rounded heft gives it a toy-like warmth that can feel casual and humorous rather than technical or corporate.
This design appears aimed at delivering maximum presence with a friendly, contemporary-retro character. The simplified, rounded construction and consistent stroke weight suggest a focus on legibility at display sizes and a distinctive, approachable voice for branding and editorial titling.
The texture is intentionally chunky and attention-grabbing, and the rounded shaping helps prevent the weight from feeling harsh. In longer lines, the dense blackness becomes a dominant graphic element, so spacing and size will strongly influence readability.