Slab Square Dyrey 9 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cholla' by Emigre (names referenced only for comparison).
Keywords: headlines, posters, signage, logos, packaging, industrial, western, poster, collegiate, rugged, impact, sturdiness, heritage, utility, display, blocky, square, sturdy, bracketless, compact.
A heavy slab-serif with squared construction and flat, squared terminals throughout. Strokes are thick and even, with minimal contrast, and the joins and corners tend toward right angles, giving the letters a machined, block-like silhouette. Counters are relatively tight and the curves (notably in C, G, O, and S) are slightly boxy rather than fully round, contributing to a compact, forceful texture in text. Serifs are strong and mostly unbracketed, reading as solid slabs that reinforce the font’s weight and stability.
Best suited to display settings where strong impact and a sturdy, graphic presence are desired—such as headlines, posters, signage, and branding marks. It can also work for short blocks of text in labels or packaging where a bold, industrial texture is beneficial, but its dense color and tight counters make it less ideal for long-form reading at small sizes.
The overall tone is assertive and utilitarian, with a rugged, workwear feel that can also read as retro or frontier-inspired. Its square shaping and emphatic slabs create a confident, attention-grabbing voice suited to bold statements rather than subtlety.
The design appears intended to deliver a tough, compact slab-serif voice with squared terminals and a consistent, engineered rhythm. It prioritizes clarity and punch in display typography while keeping enough regularity to remain readable in short passages.
In the sample text, the dense color and short-looking ascenders/descenders help lines sit firmly on the baseline, while the squared punctuation and numerals maintain the same sturdy rhythm. The numeral forms are straightforward and blocky, matching the letterforms’ strong horizontal and vertical emphasis.