Sans Normal Mivi 11 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Arkit' by CAST, 'OL London' by Dennis Ortiz-Lopez, 'Rhode' by Font Bureau, 'Muller Next' by Fontfabric, 'PODIUM Sharp' by Machalski, and 'Geskal' by Maulana Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logotypes, playful, retro, bold, friendly, chunky, impact, approachability, retro flavor, display clarity, memorability, rounded, soft corners, bulky, bouncy, high-impact.
A heavy, rounded sans with broad proportions and a compact, blocky silhouette. Strokes are thick and largely uniform, with softened corners and generous curves that create pill-like terminals and wide bowls. Counters stay relatively small at display sizes, and the forms lean toward geometric simplicity with occasional quirky shaping (notably in the S/s and some numerals) that adds visual bounce. The rhythm is dense and steady, prioritizing mass and legibility at large sizes over fine detail.
Best suited to display applications such as headlines, posters, packaging, and bold brand marks where its chunky, rounded shapes can read clearly and deliver personality. It can work for short emphatic UI labels or signage when set with ample spacing, but its dense color makes it less ideal for long-form text.
The overall tone is cheerful and assertive, with a distinctly retro, poster-like friendliness. Its oversized curves and chunky construction feel approachable and fun rather than strict or technical, giving headlines a confident, upbeat voice.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice—combining broad, geometric forms with subtle idiosyncrasies to keep large text lively and memorable.
Uppercase and lowercase share a consistent, rounded construction, and the numerals are similarly hefty with simplified, graphic forms. The font’s weight creates strong figure–ground contrast, making whitespace (counters and apertures) an important part of readability in longer strings.