Slab Contrasted Vura 5 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'FF Zine Serif Display' by FontFont, 'Polyphonic' by Monotype, 'Mediator Serif' by ParaType, 'LFT Etica Sheriff' by TypeTogether, 'Henriette' by Typejockeys, and 'Gonia' by Typogama (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, western, collegiate, vintage, rugged, playful, impact, heritage feel, bold display, branding strength, blocky, bracketed, compact, chunky, soft corners.
A heavy, block-structured slab serif with broad proportions and prominent, squared serifs. Strokes show clear weight modulation, with thick verticals and slightly lighter connecting strokes, creating a lively rhythm without becoming delicate. Terminals are blunt and confident, and many corners read subtly rounded rather than razor-sharp, which softens the mass. The lowercase is large and sturdy, with single-storey forms where visible and a generally compact internal whitespace that helps the letters hold together at display sizes. Figures are similarly stout and built for impact.
Best suited to headlines and short, high-impact text where its dense weight and slab structure can carry the design. It works well for posters, packaging, labels, and signage that benefit from a vintage or Americana-leaning voice, and it can also support sports/team-style branding where sturdy, emphatic letterforms are desired.
The overall tone is bold and assertive with a nostalgic, workmanlike character. Its chunky slabs and slightly softened geometry evoke heritage poster lettering and team/collegiate graphics, balancing toughness with a friendly, approachable warmth.
Likely designed to deliver maximum presence with a classic slab-serif personality—strong, readable shapes that project tradition and confidence while maintaining a slightly playful, retro edge.
The font’s strong serifs and tight counters create dense word shapes that feel stable and grounded. In longer lines of text, the heavy color dominates the page, making it most effective when used with generous spacing and clear hierarchy.