Sans Normal Efgem 15 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, marketing, signage, modern, clean, airy, friendly, neutral, clarity, contemporary tone, approachability, text comfort, rounded, humanist, open apertures, soft terminals, slightly condensed caps.
This typeface is a slanted sans with smooth, rounded construction and an even, steady stroke. Curves are broadly circular with softened joins, and terminals tend to finish cleanly without sharp cuts, giving letters a gentle, polished edge. The uppercase set feels slightly more compact and streamlined, while the lowercase shows clear differentiation and open apertures that keep counters legible. Numerals follow the same rounded logic, with simple, readable shapes and consistent spacing rhythm across the set.
It suits interface and product typography where a clean, contemporary voice is needed without feeling rigid. The open lowercase and steady rhythm work well for editorial blurbs, captions, and marketing copy, while the streamlined uppercase and clear numerals make it useful for headings, labels, and light signage.
Overall it reads as modern and approachable, combining a contemporary slant with calm, neutral forms. The smooth curves and open shapes create a friendly tone that feels professional rather than quirky, making the style versatile for everyday communication.
The design appears intended as a modern, general-purpose sans with a consistent slant, prioritizing clarity and an even reading texture while adding a touch of motion and friendliness through rounded forms.
The slant is consistent across letters and figures, and the rounding is applied uniformly, which helps maintain a cohesive texture in paragraphs. The design avoids exaggerated gestures, relying instead on subtle humanist shaping to keep text comfortable and clear.